ゼレンスキーからリーダーを学ぶ　Learn leaders from Zelensky

有事の時こそ、リーダーの本領が発揮される

アフガニスタン、イエメン、ミャンマー、 エチオピア（ティグレ）、ウクライナ。
これらの国は、昨年以来、１万人以上の死者がでている紛争地であり、いまだ紛争は収まっていない。にもかかわらず、今、テレビやネットでの報道は、ウクライナ情勢一色である。それはなぜか？
ウクライナは、内戦ではなく、ロシアの武力侵攻による戦争である。ＮＡＴＯも関係していて世界をゆるがす有事になっている。そして、今年、もっとも多くの死者がでている。
しかし、理由はそれだけではない。

ウクライナは、ＳＮＳを通じて積極的に情報を発信し続けているので、タイムリーな情報ソースが得やすく、ニュースにとりあげられやすいのである。ＳＮＳで積極的に、情報を発信しているのは、ゼレンスキー大統領だけではない。戦禍の市長や軍隊の司令官が、自らタイムリーに情報を発信している。そのタイムリーな情報発信が、ニュースの掲載頻度を上げている。

ウクライナは、SNSを使い、自国の戦争を「民主主義と専制主義の戦い」と位置づけた情報発信を展開している。そのことが、民主主義国の同情や共感を集め、ＮＡＴＯ加盟国や日本からの経済制裁を含む巨大な支援獲得を成功させている。

ウクライナへの支援額がもっとも多い国は、米国である。米国は、3月15日に、ウクライナや近隣東欧諸国を支援するための136億ドル（約1兆6千億円)を含む2022会計年度（21年10月～22年9月）予算を成立させ、4月24日には、ウクライナや近隣東欧諸国に対して7億1300万ドル（約910億円）、その内、ウクライナには3億2200万ドル（約410億円）を割り当てる見通しを発表した。4月30日には、米国大統領権限の継承順位第2位のペロシ下院議長が、ゼレンスキー大統領とキーウで会談し、バイデン大統領が米国議会に要請した330億ドル（約4兆3000億円）の追加予算獲得に取り組んでいることを伝え、「アメリカは断固ウクライナを支持する」「戦いが終わるまで支援を続ける」と言及した。

ゼレンスキー大統領の言動が、他国に支援を決意させる源泉になっているのは、明らかである。大統領は、命をかけて勝つまで戦う覚悟を決めている。だから、言葉に信念が宿っている。それが、ウクライナの国民の支えとなり、国民も頑張る、他国も応援する。しかし、同じ信念をもっていても、伝える能力が低かったら、自分の意図する方向に人を動かすことはできない。ゼレンスキー大統領の言動には、リーダとして必要な２つの強みがある。世界広しといえども、下記の2点を実践できているリーダーはそう多くはない。

〇メッセージの一貫性
ゼレンスキー大統領には、「自由のために命がけで戦う」という信念がある。その信念が言葉に宿っているので、メッセージに一貫性がある。
2月24日に、大統領は、全ロシア人に対する動画で「攻撃はウクライナ市民を解放するためと言われているかもしれないが、ウクライナ市民は元々自由だ。もしロシアが攻め込めば、我々の国を、自由を、命を、子どもたちの命まで取り上げようとするだろう。我々は自分たちで守る。」と言及。同日、大統領は、EU首脳の緊急会議で、経済制裁に及び腰の首脳達の前で、「我々は、欧州の理想のために死んでいく」、「生きて会えるのはこれが最後かもしれない」と言及。2月25日には、キエフから、自撮り動画で、「我々はここにいる。国を守る」と言及。米国からの国外脱出の提案は断っていた。同日、国際社会に向けて、「ロシアのミサイルも我々の自由への戦いには無力だ」。「ウクライナは自分たちだけで戦っている。世界で最も強い国々は遠くから見ているだけだ」と言及し、支援を求めた。2月26日には「軍に武器を捨てるよう命令したとの情報がネットで流れているが、フェイクニュースだ。武器を捨てることはない。我々の土地、国、子どもたちを守る」。2月27日には、「我々は、自由のために戦い続ける。たとえ、子どもたちがシェルターの中で生まれても」。ロシア侵攻の早期から、ゆらがない信念をもとに一貫したメッセージを発信しつづけている。

〇聞き手に合わせた言葉選びと共感を呼ぶ語り口
ゼレンスキー大統領の演説は、聞き手の特性に合わせた言葉選びと、聞き手の共感を呼ぶ語り口が特徴だ。リモートで行われた支援要請国の国会での演説では、聞き手のいる方向から自分の目線を決してずらすことなく語りかけ、聞き手の国の歴史や事情にシンクロさせて、ウクライナの切実な状況を説明し、聞き手の共感を得るに至っている。その演説は、通訳までも、言葉を震わせてしまうほどに感極まる内容であった。

Afghanistan, Yemen, Myanmar, Ethiopia (Tigray), Ukraine.
Since last year, these countries have been in conflict with more than 10,000 deaths, and the conflict has not yet subsided. Nevertheless, the news on TV and the Internet is now all about the situation in Ukraine. Why is that?

Ukraine is not a civil war, but a war by Russian armed invasion. NATO is also involved and it has become an emergency to loosen the world. And this year, the most dead.
But that's not the only reason.
Ukraine continues to actively disseminate information through SNS, so it is easy to obtain timely information sources and it is easy to be covered in the news. President Zelensky is not the only one who actively disseminates information on SNS. The mayor of the war and the commander of the army are sending out information in a timely manner. The timely dissemination of information has increased the frequency of news publication.

Ukraine uses SNS to disseminate information that positions its own war as a "battle between democracy and tyranny." This has attracted the sympathy and sympathy of democracies and has succeeded in obtaining huge support, including economic sanctions from NATO member countries and Japan.

The country with the highest amount of support is the United States. On March 15, the United States established a fiscal year 2022 (October 2009-September 2010) budget including $ 13.6 billion to support Ukraine and neighboring Eastern European countries. On April 24, Ukraine and neighboring Eastern European countries are expected to allocate $ 713 million (about 91 billion yen), of which Ukraine will be allocated $ 322 million (about 41 billion yen). Announced. On April 30, Speaker of the House Peroshi, who has the second highest succession of U.S. presidential authority, met with President Zelensky in Kieu, and President Biden requested the U.S. parliament for $ 33 billion. He said he was working to get additional budget, saying that "the United States firmly supports Ukraine" and "will continue to support until the end of the fight."

The country with the highest amount of assistance to Ukraine is the United States. On March 15, the United States established a fiscal year 2022 (October 2009-September 2010) budget including $ 13.6 billion to support Ukraine and neighboring Eastern European countries. On April 24, Ukraine and neighboring Eastern European countries are expected to allocate $ 713 million (about 91 billion yen), of which Ukraine will be allocated $ 322 million (about 41 billion yen). Announced. On April 30, Speaker of the House Peroshi, who has the second highest succession of U.S. presidential authority, met with President Zelensky in Kieu, and President Biden requested the U.S. parliament for $ 33 billion. He said he was working to get additional budget, saying that "the United States firmly supports Ukraine" and "will continue to support until the end of the fight."

It is clear that President Zelensky's words and deeds are the source of the decision to support other countries. The president is determined to fight for his life until he wins. Therefore, there is a belief in the words. It will support the Ukrainian people, do their best, and support other countries. However, even with the same belief, if you have a low ability to communicate, you cannot move people in the direction you intended. President Zelensky's words and deeds have two strengths that he needs as a leader. Even though it is widespread in the world, not many leaders are able to practice the following two points.

It is clear that President Zelensky's words and deeds are the source of the decision to support other countries. The president is determined to fight for his life and win. Therefore, there is a belief in the words. It will support the Ukrainian people, do their best, and support other countries. However, even with the same belief, if you have a low ability to communicate, you cannot move people in the direction you intended. President Zelensky's words and deeds have two strengths that he needs as a leader. Even though it is widespread in the world, not many leaders are able to practice the following two points.

〇 Message consistency
President Zelensky has the belief that he will "fight for freedom". The message is consistent because that belief resides in the words.
On February 24, the president said in a video against all Russians, "The attack may be said to free Ukrainian citizens, but Ukrainian citizens are originally free. If Russia attacks, ours We will try to take up the country, freedom, life, and even the lives of our children. We will protect ourselves. " On the same day, at an emergency meeting of EU leaders, in front of economic sanctions and his hip leaders, "We are dying for European ideals", "This may be the last time we can meet alive." I don't know. " On February 25, Kyiv mentioned in his selfie video, "We are here. Protect the country." He declined the proposal to leave the United States. On the same day, he told the international community, "Russian missiles are also powerless in our fight against freedom." "Ukraine is fighting on its own. The strongest countries in the world are only looking from a distance," he said, seeking help. On February 26, "There is information on the net that we have ordered the army to throw away weapons, but it is fake news. We will not throw away weapons. We will protect our land, our country and our children." On February 27, "We will continue to fight for freedom, even if the children are born in the shelter." From the early days of the Russian invasion, he has continued to send a consistent message based on his unwavering belief.

〇Choose words that suit the listener and a narrative that evokes sympathy
President Zelensky's speech is characterized by the choice of words according to the characteristics of the listener and the sympathetic speech of the listener. In a remote speech at the Diet of the requesting country, he spoke from the direction of the listener without shifting his eyes, synchronized with the history and circumstances of the listener's country, and explained the urgent situation of Ukraine. , Has come to gain the sympathy of the listener. The speech was so impressive that even the interpreter shook the words.

to free Ukrainian citizens, but Ukrainian citizens are originally free. If Russia attacks, ours We will try to take up the country, freedom, life, and even the lives of our children. We will protect ourselves. " On the same day, at an emergency meeting of EU leaders, in front of economic sanctions and his hip leaders, "We are dying for European ideals", "This may be the last time we can meet alive." I don't know. " On February 25, Kyiv mentioned in his selfie video, "We are here. Protect the country." He declined the proposal to leave the United States. On the same day, he told the international community, "Russian missiles are also powerless in our fight against freedom." "Ukraine is fighting on its own. The strongest countries in the world are only looking from a distance," he said, seeking help. On February 26, "There is information on the net that we have ordered the army to throw away weapons, but it is fake news. We will not throw away weapons. We will protect our land, our country and our children." On February 27, "We will continue to fight for freedom, even if the children are born in the shelter." From the early days of the Russian invasion, he has continued to send a consistent message based on his unwavering belief.

〇Choose words that suit the listener and a narrative that evokes sympathy
President Zelensky's speech is characterized by the choice of words according to the characteristics of the listener and the sympathetic speech of the listener. In a remote speech at the Diet of the requesting country, he spoke from the direction of the listener without shifting his eyes, synchronized with the history and circumstances of the listener's country, and explained the urgent situation of Ukraine. , Has come to gain the sympathy of the listener. The speech was so impressive that even the interpreter shook the words. 

#ゼネンスキー　#リーダーの才覚　#情報発信　#ＳＮＳ　#Zenensky #Leader's talent #Information dissemination #SNS